Join me chatting with author and cultural expert Chui Chui Tan around researching and designing products for international markets. What do design teams need to consider to ensure the best cultural fit and customer uptake for what they're building? How can they better understand local market differences? What potential pitfalls should they watch out for? You can find out more about Chui Chui's most recent book here. You can also read the full Transcript. Thanks for listening. Mike Green