Ian Pocock is MD of Research & Service Design at Transform.
In this wide-ranging discussion, Ian shares his views on how product teams should always maintain a diverse outlook to avoid falling into the trap of (re)creating homogenous products; we chat about the importance of maintaining an endlessly user-centred mindset; and he shares his experiences of using Lego within workshops as a way to powerfully unlock organisational hierarchies and democratise the design process.
Finally, he plays my 3 card challenge to share his favourite UX tool, favourite technique and a trend he sees in the future.
Thanks for listening, and I hope you enjoy the episode.
This podcast is brought to you by Researchable UX.
My thanks again to our sponsor Oxford Insights.
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