<div><span>In this video, we hear from Joe Twyman, the Head of Political and Social Research for Europe, Middle East and Africa at YouGov (an internet-based market research company) about his experience of conducting research through surveys.<br><br>Joe explains some of the basic principles of surveying, why web-based surveys are an increasingly important mode of survey data collection and how to read survey results properly.</span></div>

Ted Dunning and Ellen Friedman in conversation part 1

Learn how to make sense of social statistics and economic data with this introductory course on quantitative social science from the University of Sheffield. Increasingly, we’re bombarded with all sorts of data about how society is changing: opinion poll trends, migration data, economic results, government debt levels and MPs’ expenses claims. The ability to read such information with confidence is an increasingly important skill for both modern citizens and those studying the social sciences. We’ll look at ways of cutting through the confusion to decide what numbers reveal, and when and why they (sometimes deliberately) mislead.