<span>What happens when a research question isn’t framed properly? You can end up with misleading conclusions.<br><br>In this video, educator Andy Bell considers a recent news story and the research question (or questions) that lie behind it.</span>

The Importance of Measurement

Learn how to make sense of social statistics and economic data with this introductory course on quantitative social science from the University of Sheffield. Increasingly, we’re bombarded with all sorts of data about how society is changing: opinion poll trends, migration data, economic results, government debt levels and MPs’ expenses claims. The ability to read such information with confidence is an increasingly important skill for both modern citizens and those studying the social sciences. We’ll look at ways of cutting through the confusion to decide what numbers reveal, and when and why they (sometimes deliberately) mislead.