Businesses and governments have invested years and centuries to understand our own human behaviour and desires. It is the prime time to at least do our homework - that is to know ourselves. The Century Of The Self is a documentary of BBC covering socio-politics. How American government implemented the use of crowd psychology and how, by the end of the 20th century, some people realised the fact that businesses and politics were playing with the public mass’s mind. This documentary is divided into four parts and let’s try to knock the bottom of each part by listening to this episode. Please note - all the soundtracks and clips added in this episode is taken from the documentary and all the credits to them.