Undercurrents
Undercurrents
UnHerd
Sydney Sweeney campaign shows woke era is over
19 minutes Posted Aug 1, 2025 at 6:08 pm.
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Emily reacts to the viral American Eagle campaign featuring Sydney Sweeney — and what it says about the cultural moment. Has Sydney Sweeney become the face of the post-woke era? Emily unpacks the internet’s reaction, the backlash, and why this campaign feels like a turning point.


Watch it on the Undercurrents website: https://unherd.com/undercurrents/


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