Under the Influence with Terry O'Reilly
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
Yes I Can: Marketing to People with Disabilities
28 minutes Posted Jun 7, 2025 at 3:56 pm.
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This week, we explore how advertisers market to people with disabilities.
 Disabled people are usually ignored in advertising campaigns.
Yet people with disabilities control half a trillion dollars in spending money.
We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled.

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