Under the Influence Podcast

Hosted by Whitney’s digital twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within.1: Overcoming Hurdles in NegotiationWomen may face unique challenges in negotiation.Embracing assertiveness, confidence, and authenticity.Harnessing empathy as a negotiation powerhouse.2: Preparing for NegotiationReflecting on your unique strengths and past victories.The importance of thorough research and market understanding.Setting clear goals and non-negotiables as a roadmap for negotiation.3: Effective Communication in NegotiationClear communication is key in negotiation.Preparing talking points supported by data.The role of body language and tone in negotiations.Active listening as a trust-building tool.4: Dealing with Gender BiasesAcknowledging and addressing biases in negotiations.Using facts and figures to combat biases.Customizing negotiation style while staying authentic.5: Recap and ClosingRecap of negotiation strategies and insights.Encouragement to approach challenges with preparation, adaptability, and authenticity.Inviting listeners to join the community and subscribe for more wisdom.Promoting the podcast as a source of inspiration and growth.Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis👀 Follow Whitney’s journey on socialInstagram: @whitneyeckisLinkedIn: @whitneyeckisTikTok: @whitneyeckisThis podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Join Whitney in today's episode where she dives into the world of Pinterest, giving tips on how to get started with Pinterest for your business.Sneak peak:The Evolution of Pinterest: The journey from DIY crafts to a business powerhouse, and Pinterest as a visual search engine.The Pinterest Audience: The diverse range of users pinning away. How a pin is more than just an image: it's a portal.Business Profile Perks: Rich insights on audience behavior, the power of running ads and using rich pins, and of branding.Keyword Magic: Integrating keywords throughout your profile for optimal searchability.Crafting the Perfect Boards: To embodying your brand's essence, and the importance of clear, precise board names.Pin Design EssentialsDriving Traffic and Conversions: The art of pin descriptions, collaborating with established pinners, and the power of clear CTAs.For a comprehensive guide on leveraging Pinterest for your business, don't miss out on the accompanying blog post!Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis👀 Follow Whitney’s journey on socialInstagram: @whitneyeckisLinkedIn: @whitneyeckisTikTok: @whitneyeckisThis podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

In today's enlightening episode with Whitney, we take a deep dive into the diverse avenues to transform your podcast passion into a viable source of income. If you've ever pondered on ways to make your voice resonate not just with content but also with value, this is the episode for you!Episode Highlights:Embracing Your Worth:The journey and emotions of podcasting.Recognizing the value in your voice and content.Combatting the imposter syndrome and societal norms.Sponsorships Uncovered:The definition and essence of podcast sponsorships.Tips on approaching potential sponsors - it's all in the strategy!Fostering long-term relationships: going beyond the paycheck.Importance of aligning with brands: Trust, vibes, and values.Affiliate Marketing Demystified:Affiliate marketing in a nutshell for podcasters.Essential tools and platforms to get started.Strategies to ensure authentic product promotion.Premium Content – A Deep Dive:The allure and essence of premium podcast content.Ensuring your content's worth and engaging listeners on a deeper level.Merchandising Magic:Turning your podcast brand into tangible forms.Tips for high-quality goods, intuitive design, and sustainable choices.Bonus Monetization Tips:Crowdfunding, events, workshops, and more!Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis👀 Follow Whitney’s journey on socialInstagram: @whitneyeckisLinkedIn: @whitneyeckisTikTok: @whitneyeckisThis podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Hosted by Whitney’s digital AI twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within.The sneak peak:The Power of Authenticity in Personal Branding:Going beyond visual aesthetics in a perfect-post digital era.Standing out with genuine storytelling and relatability.Why authenticity is the key differentiator for brands.Evolution of Brand Narratives:Shift from perfect beauty standards to craving real stories.Dangers of fake branding: greenwashing & empty social justice bandwagoning.Genuine connections vs. marketing tactics.The Magnetic Pull of Unique Brand Voice:Being different in a sea of similarities.The pitfall of mimicry and the power of genuine self-expression.Crafting Your Personal Brand Story:Reflect on your beginnings: what ignited your passion?Embrace challenges as golden threads of your brand tapestry.Celebrate every milestone, big and small.Paint a vivid picture of your brand's future.The Rise of Podcasting:A medium that amplifies the power of voice.Creating depth and diversity in content.Accessibility and intimacy of the podcast format.Networking opportunities through podcast collaborations.Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis👀 Follow Whitney’s journey on socialInstagram: @whitneyeckisLinkedIn: @whitneyeckisTikTok: @whitneyeckisThis podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

In this premier episode of the brand new series, Eckis Edge, Whitney introduces her digital twin! Whitney’s very own twin, who will be leading the charge on the Eckis Edge series on the podcast.Highlights:Embracing the new era of AI, Whitney introduces a groundbreaking addition to the Eckis Edge series: her Digital Twin.Diving into the concept of digital twins, their role in our modern era, and their fascinating intersection with podcasting.An exclusive behind-the-scenes look at how 52 Podcasts makes AI-powered podcasting a reality.A reflection on the evolutionary journey of "Under The Influence" and why it’s branching out with "Eckis Edge".Exploring the surge of AI in entrepreneurship and its transformative impact on daily operations. **🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis👀 Follow Whitney’s journey on socialInstagram: https://www.instagram.com/whitneyeckisLinkedIn: https://www.linkedin.com/in/whitneyeckisTikTok: https://www.tiktok.com/@whitneyeckisThis podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Anna Crowe is the founder and CEO of Crowe PR, a recognized public relations expert, best-selling author, speaker, and marketing faculty. For over 20 years, she has represented iconic brands around the globe, pivoting from a Big 4 CPA track to founding and scaling a national public relations agency.In addition to leading Crowe and ensuring client success, Anna is president elect (and first elected female president) of the San Diego Chapter of the Entrepreneurs Organization and is an active member of the PEERS Network and digital wellness non-profit Half The Story. She is also an adjunct marketing professor at the University of San Diego’s Knauss School of Business. Her focus on developing extraordinary leaders and helping organizations thrive has led to several notable recognitions, including CEO of the Year, Best Places to Work, Women Who Mean Business, PR Team of the Year, Inc. 5000, and more.Today we chat:The acquisition of Eckis MarketingAnna’s backgroundProving ROI in marketing and PRWhat is the Entrepreneurial Operating System?Anna’s favorite entrepreneurial practicesConnect with Anna:Follow Anna on Instagram: @acroweprConnect with Anna on LinkedIn: @annacroweBuy Anna’s book Get Real: Shop on AmazonCheck out Crowe PR: crowepr.comFollow Crowe PR on Instagram: @croweprConnect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podMore information about the show + businesses: whitneyeckis.com

Yep, you read that right. Eckis Marketing, my business of the last 6 years, has officially been sold. Holy shit! In today’s episode, I reflect on the ups, downs, and lessons I’ve learned while running the agency and chat about my vision for the future of Eckis Marketing, now in the hands of the esteemed Anna Crowe of Crowe PR. Stay tuned for my follow-up episode with Anna herself!Connect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podMore information about the show + businesses: whitneyeckis.com

In 2022, Austin Wiberg and Hannah Minardi, college friends turned business partners, saw a gap in the ever-growing personal care space. Together they launched Standard Self Care to create high-performance personal care products with formulas you can have the highest confidence in. Today they continue to empower consumers' self-care rituals through transparency and education woven into the DNA of their products.Use code: INFLUENCE40 for 40% off your first purchase at standardselfcare.comThis show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Hannah and Austin:Shop Standard Self Care: standardselfcare.comFollow Standard Self Care on Instagram: @standardselfcareFollow Standard Self Care on TikTok: @standardselfcareFollow Hannah on Instagram: @hannahminardiFollow Austin on Instagram: @thegoatofthegramConnect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com

2023 was… a year. A lot of shit went down and a lot of mistakes were made. But you know what comes with making mistakes? Lessons. Although this year put me through the wringer, it also taught me some invaluable learnings that I wouldn’t trade for the world.Today I discuss:Being quick but not hurryingBeing cautious of pretty wordsAll you get in the end is youLearning yourself so you know what is bullshit and what isn’tTaking care of YOUAccepting your fuck upsThis show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com

The holiday season is here, and if you need any last-minute gift ideas for your friends and family, I've got you covered. Today, I'm sharing my ultimate holiday wish list, which includes all my favorites and must-haves that I've been obsessing over in 2023.Links:Oura RingBirkenstocksIce RollerShop CollectedNotionFoundersCardWalking TreadmillOctoBuddyJust Thrive ProbioticMiss LymphClassPassTSA Pre CheckErin Fader JewelryThis show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com