In 2003, a new magazine launched. It felt a little different to what else was on the shelves at the time. Covering music, literature, street art and fashion, it featured a new generation of talent, and had a focus on quality: not just the content, but on bespoke cover art and high-end paper stock.The magazine was called Blowback and one its co-founders was a 21 year old called Georgina Wilson-Powell. After the London-based company folded in 2007, Georgina spent time at one of the world's largest publishing companies, traveling around the globe as a journalist.It was these gas guzzling trips that in fact led her back to entrepreneurship - this time as founder of sustainable living magazine Pebble.This time, Georgina is going it alone, building an ethical media business as a solo female founder.In this deep dive conversation we get into why not being an expert can be freeing; the challenge of intertwined identities as an entrepreneur, using grief as fuel; and how build support structures when you're going it alone.Oh and you'll hear Georgina’s dog Maggie in the background a couple of times... we just couldn't bring ourselves to edit her out...Show notes: