Who influences the influencers?

Big Bang Social and EY just dropped their State of Influencer Marketing in India 2023 report - and it has some big findings and tiny nuances. From the factors influencing influencers, to the money involved, the challenges, and some key predictions as to where the influencer industry is headed, we pore over the details and raise the questions you know you want to.

Dissect the report with us, as we break down the numbers and go on rants and down rabbit holes about the creator economy.

Hosted by Ria Chopra (@riachops) and Varun (@vruuun)

Mentioned in the Episode -

Big Bang Social x EY | The State of Influencer Marketing in India Report 2024 : https://drive.google.com/file/d/1S36tJqdlAI0-Hir5xnuUp_LGhLXKNN_s/view?usp=sharing

Kommune's Spilling the Tea Report from 2021 on the State of Gen Z post the pandemic : https://drive.google.com/file/d/1HVqOdpbZUC4n4Q31NMm8J8HkB4uVutRi/view?usp=sharing

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