What does it take to grow a brand from one small store in Darlinghurst to a household name serving up the best gelato in Australia (and arguably, the planet)? In this live session at Mumbrella 360, Kat gets the inside scoop from Declan Lee - co-director and co-founder of Gelato Messina. We explore this iconic Aussie brand's journey from its early days to its widespread popularity, how it has cultivated a loyal following, dealt with the copycats and what exciting plans are on the cards next.Key Episode Moments:Declan's unique background and career journey from physiotherapy and DJ-ing to co-founding a gelato brandThe Gelato Messina story - early days and things falling into placeVertical integration and buying a dairy farmRedefining customer experience at every levelPushing the limits of brand stretch and collaborationEmbracing creativity and innovation in product developmentThe importance of balancing a good product with a great experienceBuilding a winning culture for employeesAddressing competition and imitation in the marketPlans for international expansion and regional growthProactive community engagement and customer service focus to build brand advocatesWant more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.