Show notes
Get all the links mentioned in the episode here: bit.ly/206-mattkeonSkip through the episode: (00:04) - Welcome to Uncommon(00:22) - Guest introduction(00:28) - Icebreaker(01:30) - Childhood aspirations & influences(04:10) - Starting in adland(06:39) - Key principles from advertising(10:10) - The strategy in genomics(13:42) - Genomics: background & industry issues(21:08) - GenieUs: why motor neuron diseases?(24:23) - GenieUs' focus(30:14) - Why research deadends are good(34:14) - How GenieUs uses AI(37:54) - Industry material backorder issue(39:30) - GenieUs: funding & forging a way(43:56) - Lessons from team members(46:15) - Genomics: an outsider looking in(48:26) - Tech companies entering health(49:41) - Matt’s ideal question(52:52) - Morning & evening routine(53:46) - Best purchase under $200(55:31) - Book recommendations