How Cognitive Biases affect media consumption - Dan Monheit from Uncommon

How Cognitive Biases affect media consumption - Dan Monheit

1 hour 7 minutes Posted Dec 11, 2018 at 12:00 am.

Introduction04:15 - Podcast setups06:01 - The Benjamin Franklin Effect07:52 - The Six Second Film Festival15:23 - Indulging in curiosity through multiple projects17:39 - Real Big Things, running events20:53 - Ad agencies and the value of brands26:12 - The future challenges in media30:33 - What hasn’t changed in media33:24 - Behavioral economics in advertising37:45 - Cognitive biases45:01 - Applying and understanding biases48:01 - Growing a small agency55:47 - Differentiation between co-founders01:01:08 - Leaders he respects in the ad space01:02:14 - Exercise routine01:02:43 - If he had to do a Real Big Things talk on something different01:04:21 - What is obvious to him, but not to others01:05:15 - A quote he lives by

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Get all links mentioned in the episode here: http://bit.ly/96-dan-monheitSkip through the episode:01:17 - Introduction04:15 - Podcast setups06:01 - The Benjamin Franklin Effect07:52 - The Six Second Film Festival15:23 - Indulging in curiosity through multiple projects17:39 - Real Big Things, running events20:53 - Ad agencies and the value of brands26:12 - The future challenges in media30:33 - What hasn’t changed in media33:24 - Behavioral economics in advertising37:45 - Cognitive biases45:01 - Applying and understanding biases48:01 - Growing a small agency55:47 - Differentiation between co-founders01:01:08 - Leaders he respects in the ad space01:02:14 - Exercise routine01:02:43 - If he had to do a Real Big Things talk on something different01:04:21 - What is obvious to him, but not to others01:05:15 - A quote he lives by

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