}How @melbourneiloveyou came about {12:53}Lessons learnt from his parents {18:55}Something that’s changed his perspective on life {21:37}How he taught himself photography {23:20}What he wants from life {28:44}His photographic principles {33:12}When he first started to gain Instagram followers {34:43}The importance of social media engagement {36:30}The difference between growth on Instagram and Facebook {38:57}On disarming yourself and staying honest {42:18}On the internet being the greatest invention  {49:30}Monetisation techniques {54:56}Instagram, Bots and ‘Shadow Banning’ {59:28}The Youtube ‘Ad-pocalypse’ {01:02:20}Influencer marketing {01:03:40}His favourite place to shoot in Melbourne {01:08:42}Favourite photographers & sources of influence {01:09:42}Would he change anything from the past? {01:13:05}An apparent failure that turned into a success {01:15:20}Morning rituals and meditation {01:16:38}If he were to do a TED talk {01:18:00}Something people disagree with him on {01:19:04}If he had to start all over again with his career {01:21:55}If he could have a billboard anywhere in Melbourne {01:23:57}