This week I spoke to Steven Grasse about his brand new book coming out on November 8th, Brand Mysticism. In addition to discussing his book, we talked about several of the brands that his company Quaker City Mercantile has created and worked with, including Hendrick's Gin, Sailor Jerry, Guinness, Miller High Life, Puma, Tamworth Distillery, and many more. Lastly, we talked about his new whiskey brand, Dunce Whiskey.I highly recommend picking up Brand Mysticism, I found it informative and entertaining book.https://www.runningpress.com/titles/steven-grasse/brand-mysticism/9780762475810/