Michelle Marcum, President and CEO of Reynolds Restaurant Group LLC, shares her inspiring journey of starting and growing her franchise business. She started working for her parents' Cinnabon franchise at a young age and eventually opened her own stores. Michelle emphasizes the importance of clarity on values and creating better experiences for both team members and guests. She discusses the challenges of being a business owner, including dealing with floods and learning new skills. Michelle also shares her love for travel and adventure, as well as her passion for renovating her fixer-upper home.