The Randa Carrabba Show™
The Randa Carrabba Show™
Randa Carrabba
How I Built a Successful Business the Wrong Way
48 minutes Posted Sep 16, 2026 at 2:32 pm.
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In this episode, Randa shares her conversation with Jasmine Sotiropoulos on Without a Brief and gets honest about what happened after she had already “made it.” From making her first million at 23, to rebuilding success with more separation from her identity, to eventually becoming the bottleneck inside a business that depended too heavily on her, Randa shares what she had to unlearn about success, scaling, and freedom.
Randa and Jasmine unpack why a business can look successful on paper and still be built in a way that costs the founder too much, why buyers haven’t disappeared but trust has changed, why followers do not equal buyers, and what shifts when you stop chasing more attention and start building for freedom, profitability, and longevity.
If you’ve ever built something successful but still felt owned by it, questioned whether more visibility is really the answer, or wondered why the next level still feels heavier than it should, this conversation will challenge the way you think about growth.
Catch more insight and content here:
Website: https://randacarrabba.com/
Instagram: @randacarrabba @iconiqueacademy @powher.fit 
Follow Jasmine and her brand studio here: 
Website: www.redbowhouse.com or www.reworded.com.au
Instagram: @reworded.au

Listen to Without a Brief Podcast: 
https://open.spotify.com/show/7nrJsPipsdP61uJ8PgxmNv?si=4507af46b9ce47b8&nd=1&dlsi=a3b4faae9a5c4e5f


https://www.youtube.com/@withoutabrief

https://podcasts.apple.com/ph/podcast/without-a-brief/id1891811979