Episode 19: Why The 1st Feature Matters - No One Cares About The 2nd Feature From The Same Publication

Most publications have a 6-month to 12-month policy regarding a 2nd feature on the same person or company. This is in place so reputitious information is not circulating on the platform. Here’s the real truth: there’s no updates anyone or any company can have in less than 6-month that is worthwhile reading. Never, ever follow-up with a writer 2-weeks after your client was just featured. Work on developing a better angle and story for a feature to run in a 9-to-12-month period.