Peter Rahal, co-founder of RXBAR tells us how the nutrition bar made its swift ascent from idea to a brand so appealing that Kellogg had to buy it for $600 million four years later. Continue reading →

Ueber-Branding Social Enterprise? – JP interviewed by Impact Boom

Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands.  Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog.  We appreciate comments and (good) ratings ;-)