UCD Business Impact
UCD Business Impact
UCD College of Business
S5 Ep2: The Customer is Always Wrong
30 minutes Posted Oct 29, 2024 at 12:31 pm.
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Show notes
Dr Anshu Suri digs deep into the heart of consumer behaviour from why customers are more tolerant of brands supporting green initiatives, the real reasons people take to social media to list company complaints and why big firms neglect their customers. Listen to this fascinating conversation covering current consumer behaviour and where we’re headed in the future.