UCD Business Impact
UCD Business Impact
UCD College of Business
6: Tara McCarthy, Bord Bia - Selling Ireland in a Pandemic: How safety and reputation will be Ireland's 'calling card' in the COVID-19 aftermath
35 minutes Posted May 11, 2020 at 6:33 pm.
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Show notes
Political protectionism, Bloom Festival and excess food—Bord Bia’s CEO Tara McCarthy talks about Ireland’s emergence onto international markets when the crisis abates.