Heather McGowan, an innovation strategist at the intersection of work and learning, shares the key ideas from her upcoming book “The Great Unbundling” in terms of the atomization of work and the augmentation of work. She also discusses why she thinks culture is going to become the new killer app.

Barbara is a former top-ranked sell-side Equity Analyst and the Founder of Brady Capital Research, a leading-edge research and strategic consulting firm. She is also the author of the upcoming book "Ubernomics: The Next Generation of Business Strategy" and was one of the first analysts to publish an in-depth research report on the sharing economy back in the Fall of 2014. Barbara ranked as an All-Star Analyst for four consecutive years, achieving top-three standing each year in the Business Trust Sector in the Brendan Wood annual institutional survey. She has over fifteen years of sell-side equity research in both Canada and the US. Her prior research experience has included broad sectoral coverage such as the North American consumer discretionary and consumer staples, North American auto and Canadian industrial products, energy, and forest products sectors. Barbara has a Bachelor of Commerce (Finance) from the University of British Columbia (1993) and earned her CFA designation in 1997.