In this episode Vinodh Parameshwaran (CEO, Springboard digital) and Vignesh Muthukumarasamy (CEO, The Growth Kitchen) discusses about our Indian consumer psychology with supermarket purchase and how it has evolved over time. Things to consider when you are doing a product for a big supermarket! Do listen to us and send us your thoughts. your favourite supermarket brands ? Source : Supermarketwala by Damodar mal.