It’s a common belief that focusing on getting new customers is the most effective way to grow a business— but it is also the costliest way to grow a business. Listen as Gary Furr reads the thirteenth chapter of his book, It’s Not Hard, It’s Business.

What you will learn in this podcast:

• About three very effective ways to grow your business
• That getting new customers costs more than keeping the customers you have
• That getting rid of problem customers is a way to grow your business

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