Sogand delves into colour psychology and neuroscience to understand how the colours we wear and the colours around us can shift attention, stress, confidence, and mood. She connects research to everyday choices, from why red feels energizing to why black became a millennial comfort colour and why greenery can help our nervous systems recover. Sogand also unpacks: • How context changes colour meaning and mental health effects • Why red grabs attention and increases arousal • Mood ...