TURN it up!
TURN it up!
The Universal Radio Network
#311 Building An Ethical Fashion Brand Rooted In Sikh Punjabi Identity
28 minutes Posted Jul 28, 2026 at 12:00 am.
Meet Jasmeen Gar And Her Brand
Finding A Sikh Punjabi Fashion Voice
Research Gaps And Spiritual Meaning
Sustainability Versus Greenwashing And Appropriation
Dreaming Punjab Forward Through Fashion
Making The Work Locally With Organic Fabrics
Gurbani, Textiles, And Values In Design
Future Collections And Where To Follow
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Ravia talks with UK fashion designer Jasmine Kaur about building an ethical brand (House of Tuhi) rooted in Sikh Punjabi identity, and how curiosity helps her find a creative voice in spaces that rarely reflect her community. We dig into sustainability, culture washing, and what it means to wear your story proudly while imagining a future-forward Punjab. • The origin of Jasmine label and why Sikh Punjabi stories feel diluted in mainstream fashion • What it feels like to study fash...