Champs and Giggles interview Jak Beula Dodd (born John Bubeula Dodd on 4 July 1963), commonly known as Jak Beula, is a British entrepreneur and cultural activist of Jamaican heritage, who is best known for inventing the board game Nubian Jak. He is also a musician, social-worker, and former model. Beula has received recognition for developing African-centred products and campaigning to commemorate black history in the UK. He is the founder and chief executive of the Nubian Jak Community Trust, which since 2006 has been memorializing the contributions of African-Caribbean people in Britain. Nubian Jak Community Trust (NJCT) is a commemorative plaque and sculpture scheme founded by Jak Beula that highlights the historic contributions of Black and minority ethnic people in Britain. The first NJCT heritage plaque, honouring Bob Marley, was unveiled in 2006 after "two years of research and behind the scenes negotiating" ][The scheme has been run and managed by the not-for-profit organization Nubian Jak Trust Ltd since August 2016, with a remit to commemorate and celebrate the diverse history of modern Britain. Its objectives include the promotion of social equality and to encourage activities that promote cultural diversity in society.