<p>What does it take for a business to earn trust today? My guest Mike Klein, a leading change communicator in the Netherlands, talks about the different kinds of trust and why predictability is so important in business. Must a company be virtuous to be trustworthy? You’ll hear Mike’s conclusion.</p>

Diving Into how we trust (with psychiatrist Jeff Berger)

Trusted Sources is a podcast about the issue of trust and how that plays out in society. Trust or mistrust impacts every relationship we have - with individuals, with business, with our governments, with organizations and with anyone we call “other”. We’ll explore what trust means and what happens when we lost it. I’m Joanne Henry and I’d love to hear from you on matters of trust. Who do YOU trust - and why? Joanne Henry is president of PR for Good; she’s been a professional communicator for more than 30 years and a proud member of the International Association of Business Communicators where she’s certified as a strategic communications professional. She  believes that now, more than ever, trust not only matters - it’s everything.