Most companies budget plentiful dollars into fun products for promoting their business. It's a $28 Billion dollar industry with many companies ranging from startups to global players.&nbsp;
Our guest is Sonia Cisneros, owner of TruBranding, who reveals her recipe for taking a part-time promotional gig to a FT operation.&nbsp;Plus, she learned the art of "pivoting" to designer masks in the wake of COVID-19. And when Fiesta San Antonio comes around, Sonia capitalizes on everything Fiesta! 
 
TruBranding 
trubranding.espwebsite.com&nbsp;

--- 

This episode is sponsored by 
· Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a>

The Social Being: How social media marketing is changing the game

Behind every successful business is a story: one of struggle, challenge, family legacy or triumph. We work to extract those stories of unique business startups, entrepreneurs and operations. This award-winning podcast is presented by Better Business Bureau (BBB) serving the Heart of Texas and hosted by BBB Sr. Regional Director Jason Meza.