True Worth Tech Talks
True Worth Tech Talks
True Worth
Customer-Led Growth | The Power of Listening & Responding to Your Customers
58 minutes Posted Jun 20, 2025 at 8:30 am.
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Are you ready to hear how a sales manager became a customer experience champion?

Ed Micklewright shares his journey from sales at Cyber Till to becoming their Chief Customer Officer. Learn how he:

  • Identified and fixed friction points in the customer service process.
  • Championed a customer-led approach that drove growth.
  • Created a culture of empathy that improved the bottom line.
  • Built customer forums and executive sponsor programs for key clients.
  • Navigated challenges like product migrations and COVID-19.
  • Discovered the importance of change management and empowering people.