Cherno talked with Musa Njie the founder of JUFURE. A clothing brand named after Kunta Kinte's Village. Musa is a Gambian born Swedish migrant, who is an entrepreneur, fashion designer, artist, plumber and a visionary.

He experience homelessness in Sweden. And he went from living in a closet to owning multiple businesses. One of them is his clothing brand JUFURE which is a movement to remind the African/Black culture of our origin. To not forget our history and what our ancestors went through.