Show notes
John Fortes, Managing Director & Founder of The Fortes Company, joins True Multifamily to share his experience about his early mistakes on his first deal. On his 62-unit, John learned the hard way when his occupancy dropped to zero. He mentions all the lessons he learned while facing the challenge of zero occupancy, sharing about staggered rents, effective communication, and rebranding.
John also emphasizes the importance of getting educated and learning outside the courses, understanding the property and the partners that you’re going to be investing with. He also shares the investment tracker that he created.
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