Jason Yarusi, multifamily property investor and apartment syndicator speaks about the downside of raising rents upon property takeover. Rather than raising rents on day one, he improves the property from the outside in, making it a better community for the tenants. By focusing on landscaping, signage, parking lots and roofs, then moving onto utility savings, owners can change the perception of the property. Only after he adds value to the tenants, and their maintenance issues are taken care of, will he roll out a rent raise plan.

Reference Links

Yarusi Holdings

https://www.yarusiholdings.com/about-jason-and-pili/

Multifamily Foundation Podcast

https://www.yarusiholdings.com/multi-family-foundation-podcast/