Squirrel and Jeffrey consider the benefits and risks of building a feature for just one user. When is this advisable and when is it a product cul-de-sac?SHOW LINKS:- Alan Cooper on personas: https://www.goodreads.com/book/show/44098.The_Inmates_Are_Running_the_Asylum- Poppendiecks on lean software (waste of software development): https://www.goodreads.com/book/show/194338.Lean_Software_Development---Our new book, Agile Conversations, is out now! See https://agileconversations.com where you can order your copy and get a free video when you join our mailing list!We'd love to hear any thoughts, ideas, or feedback you have about the show.Email us at [email protected]