On this episode of Porch Beers, Trog turns the tables and asks questions about the consumer experience in retail stores; how are brick and mortar stores set up and why, how do companies identify different consumer archetypes and how do they interact differently with each one.  He also asks about the franchise business model, who it is good for, what do you get, and does it make financial sense in the long run.

Porch Beers is a series of casual episodes, where Brett and Trog ask each other questions that they haven't heard prior to the conversation.  Like most conversations they have over a beer, conversations are informal but focused on their respective areas of expertise.  

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Have a wonderful day!