Trigger Strategy
Trigger Strategy
Tom Kerwin and Corissa Nunn
062: When good research is seen to create waste
12 minutes Posted Jul 12, 2024 at 9:08 am.
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Show notes

We explore the story of a classic zombie project: where the team had the evidence they needed to know that a project was doomed, but carried on with it for 6 months anyway. These happen all the time, and we spend a few minutes unpacking the dynamics behind the trap. We also share some thoughts for how to ease open the jaws of the trap.


We also reference Annie Duke's book Quit


And Set Your First Pivot Triggers, available via a link here: https://pivot-triggers.com/



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