Show notes
In this episode (Part 1), Brice shares the early story: how the idea formed, how he got the first version built, what the market told him at the beginning, and what he did to push through the inevitable uncertainty that comes with building from scratch.This is the origin story and early foundation of TradePending, before the scaling years.You’ll hear:How Brice got started and why he chose automotive as the arenaWhat the earliest product looked like (and what didn’t work first)The “crowded market” problem, and how Brice found an opening anywayEarly execution lessons: getting something live, getting customers, and learning fastThe mindset shift from idea → real business momentumTradePending’s story is a reminder that the early stage isn’t about having the perfect model, it’s about building something real, listening hard, and creating momentum one customer at a time.Where to Find Brice Englert:LinkedIn: https://www.linkedin.com/in/briceenglert/TradePending: https://tradepending.comWhere to Find Scot Wingo: LinkedIn: https://www.linkedin.com/in/thescotwingo/ Tweener Times: https://www.tweenertimes.com/ X: https://x.com/scotwingoTimestamps:01:57 – Introduction to Brice Englert02:50 – How Scot discovered TradePending05:30 – Brice’s background and early career07:30 – Engineering, Air Force, and selling technology08:15 – MBA and early entrepreneurship exposure11:45 – Corporate lessons from UBS14:00 – Entering auto tech through M&A17:10 – How acquirers evaluate startups22:00 – From corporate development to operator24:10 – The idea behind TradePending25:50 – Naming the company and early vision27:00 – Leaving corporate and managing risk30:55 – Taking the leap into entrepreneurship33:25 – Early funding and staying lean34:30 – Customer feedback and early skepticism38:35 – Competing in a crowded market40:00 – NC IDEA rejection40:12 – Rejection as fuel --- This episode of Triangle Tweener Talks is hosted by Scot Wingo, presented and produced by Triangle Tweener Fund, with creative assets and design support from Walk West. We couldn’t share posts like this without our amazing sponsors: Gold Sponsors: - Balentine: https://www.balentine.com/triangle-entrepreneurs - EisnerAmpner: https://www.eisneramper.com - Robinson Bradshaw: https://www.robinsonbradshaw.com Silver Sponsors: - Automated Consulting Group: https://automated.co - Bank of America: https://business.bofa.com/en-us/content/technology-industry-group.html 2025 Sponsors: - Extensis HR: http://www.extensishr.com/------Triangle Tweener Talks is sponsored by:Atomic Object: https://atomicobject.com/
