Ebco's Kalyn Rozanski talks Gen Z consumer trends amongs with Laura Flessner of Mindtap in our second session of From Threats To Tinder! 

Have you ever had a hard time getting your company to address a trend you know you should be looking at? You're not alone.

Our brains are hard-wired to look at new things—like trends—as threats, so people often avoid them.

Ebco and Mindtap are teaming up for a webinar series on trends and how to tap into our minds so that we can turn these threats into tinder to start the fire of innovation.

Oh, and if you’re tired of endless Zoom meetings, don’t worry. You’re encouraged to take the call from an outdoor walk as we’ll be using movement to stimulate our creative brains!