BOOK LAUNCH SPECIAL EPISODE

When cash is tight, most businesses default to cost-cutting, without strategy.. But as a treasurer, CFO, and author, Jessica Oku, explains, this kind of panic is rarely helpful.

In this episode, Jessica introduces The Cashflow Prioritization Matrix – a new book and practical framework for evaluating spend based on urgency and impact.

She also shares some war stories from business missteps, and we chat about ways to help finance leaders make clearer, faster choices under pressure.

We also cover;

• How to build a cash-first mindset across the organisation (and why storytelling matters)
• The danger of treating EBITDA like cash
• How traditional forecasting leaves decision-makers guessing
• And what Jessica’s learned from working with everyone from multinationals to scrappy startups

Whether you're leading a treasury team, running a finance function, or just trying to get more value from your cash, this episode is full of practical ideas.