Some of the best conversations are inspired by sitting around the fire and thinking of possibilities and visions – large and small.

Guest Justin Melnik has a rich experience working with major brands like QVC. He also is a professor at Temple University where he teaches branding and marketing strategy. For any nonprofit that's thinking about doing a brand refresh, has recently completed one, or is thinking about how to invest in branding, read on for a deep discussion on what branding has to do for nonprofits.