Sara Sheehan’s guest in this episode is Laura Patterson, Co-Founder and President of VisionEdge Marketing and author of “Fast-Track Your Business”. Sara and Laura discuss what prompted her to write her latest book and the themes it addresses. Laura delves into what customer-centric means to her and why it’s key to growth strategies. From software that assists companies in finding individualized success measures to what she’s learned from mistakes in business, Laura provides an insightful look into how she built her success.