Show notes
Opening Weekend: Selling Hollywood with Jim Fredrick continues on the TG&TG feed.
This week Jim sits down with longtime friend and colleague Bryan Allen, the poster designer and former Paramount creative executive behind The Truman Show mosaic one-sheet. From cutting type by hand in the '80s to the thumb-stopping digital age, Bryan breaks down how a single still image helps a movie find its audience.
Takeaways:
- The 30-mile-an-hour read. Tony Seiniger's rule that a poster has to land at a glance, from the billboard era to the scroll.
- Fonts have feelings. How a typeface, and even its weight, sends an emotional message before you read a single word.
- Symbol or soup can. The two essential approaches to a one-sheet, and why three heads in the sky is sometimes the responsible call.
- Every frame of the film. How a 1986 joke about the Wall Street poster became The Truman Show mosaic.
- Make the posters. Bryan's advice for young designers trying to break into the business.
Just remember:
- "It helps the audience find the movie. It helps the movie find the audience." — Bryan Allen
Our sponsors:
- The Golden Trailer Awards (goldentrailer.com)
- Atlas Talent Agency (atlastalent.com)
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