Susan McPherson is a serial connector, seasoned communicator, and author of The Lost Art of Connecting. She’s also the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. Susan shifted from the corporate world in 2013 and started her own business without any hope of succeeding long-term. In this episode, Susan shares the wins and mistakes of her entrepreneurial journey and the lessons she has learned. Listen in to learn what it takes to start and run a successful virtual business for many years. You will also learn the power of building meaningful connections and relationships that you might leverage in many years to come.  

Key Takeaways:

• The importance of overcommunicate as a business operating virtually in 2021
• How to get out of your own way in your business and hire people who can do what you can’t
• How to build meaningful connections as part of your marketing strategy
• The importance of having 6 months of saving when you’re starting a business
• How to build long-term relationships that you can leverage in the future

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