Today we talk about perception and mainly your customer’s
perception.  Where does a customer’s perception start? How do you perceive your business vs. how is it perceived by others? Every interaction you have with a customer sets the expectation for their next interaction with you.

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Shattering Stereotypes in the Trades

How are you doing? Oh we are just "living the dream." It should be on the diploma for anyone who ventures into the trades. What if the person who decided to dedicate their life to their trade could be viewed as a trustworthy, valuable professional capable of bringing the word "Craftsman" back into the description line of what they do? Maybe if HGTV created "Property Whores", our society would give it more notice? Tradesman Confidential aims to change the script through discussing what's happening, what's possible, and how we can help each other rewrite the narrative.