One of the most effective ways to build business authority these days is through podcasting. Creating bingeworthy content is easier said than done, and that takes consistency and the right knowledge of online algorithms. Tracy Hazzard joins Alastair Mcdermott of The Recognized Authority Podcast to share tips and strategies for producing an impactful show that solidifies your market reputation. She discusses how combining education and entertainment leads to engaging conversations. Tracy also breaks down SEO strategies that make a podcast easily searchable online to garner higher traffic and listenership.