What do you need to do if you want to bring your idea to the shelf and make a profit from it? We find out in this informative episode. Phil McKinney is on hand to interview Tracy Hazzard on the design and commercialization process. Tracy discusses their design process, the common issues companies face in getting an idea realized, and some manufacturing woes. Plus, we also get a short discussion on intellectual property to boot! Listen in for a fun and fact-filled episode on design and innovation.