With so many products coming out here and there, how do you successfully create a consumer product that cuts through the noise? Tracy Hazzard joins The Everyday Innovator Podcast with Chad McAllister to share her 7P process to successfully designing and launching consumer products. She talks about the concept of MVP when it comes to right-fitting a product or service, creating a maximum valuable product with a maximum impact value and design that target consumers want. Join Tracy in this episode where she takes you from planning down to producing, opening your eyes to creating consumer products that help increase not only revenue but also customer satisfaction.