When it comes to brandcasting, the formula for success is simple. You start with content, then add fans and then you have profit. In this episode, we learn more about building your brand for success via brandcasting. Emily Leach, the founder of FreeCon, sits down with Tracy Hazzard as she shares her secrets for success. Tracy talks about the process of rebranding, creating your infrastructure and content, and the marketing rollercoaster. We hear Tracy’s thoughts on sending their brand’s message across and how people’s perceptions of the brand are created. Listen in and learn how to build your brand effectively using brandcasting techniques.