How do you brand a product? How do you take what you have and ramp it up? A brand has numerous layers, one of the most important of which is making sure that the product is designed and packaged the right way for you to stand out, get noticed, and draw the types of customers you’re looking for. On today’s podcast, branding expert Tracy Hazzard sits down with Gerry Foster to share her secret to creating and designing products. With over 25 years of innovation experience, Tracy has been the ghost designer of 250-plus products and 37 patents that have brought $2 billion worth of retail sales to leading brands. Branding your product is all about getting the customer to see your product. Tune in to this episode as Tracy and Gerry dive into the importance of market and brand focus.