Wildcat believes and invests in early stage companies that solve massive problems and deliver solutions for a better world. And those solutions can tap into powering those movements around economic equality, diversity and inclusivity. Ruby Ribbon is one of their portfolio companies that have done just that. 

Clint McKinlay is Ruby Ribbon’s CEO. He believes that to determine how to cross chasms, there's a great deal of humility and listening that’s needed. 

In this episode, Clint shares Ruby Ribbon’s story and values, the steps they have taken to realize their mission, and how the Crossing the Chasm framework has helped them along the way.  

Resources:

• Follow Clint McKinlay
• Follow Wildcat Venture Partners on LinkedIn
• Visit Wildcat’s website
• Visit Ruby Ribbon

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Traction and Trapped Value is produced by Flywheel Associates